PRICE PROMOTIONS - LIMITING COMPETITIVE ENCROACHMENT

[1] ON THE THEORY OF INFINITELY REPEATED GAMES WITH DISCOUNTING [J]. ECONOMETRICA, 1988, 56 (02) : 383 - 396

[2] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129

[3] HINKLE CL, 1965, HARVARD BUSINESS AUG, P75

[4] DEALING - TEMPORARY PRICE CUTS - BY SELLER AS A BUYER DISCRIMINATION MECHANISM [J]. JOURNAL OF BUSINESS, 1985, 58 (03) : 295 - 308

[5] MATHEMATICAL MODEL FOR PRICE PROMOTIONS [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1974, 20 (06): : 948 - 959

[6] KRISHNA A, 1988, THESIS NEW YORK U GR

[7] LAL R, 1989, MANUFACTURER TRADE D

[8] MCALISTER L, 1984, MARKETING RESPONSE P

[9] COMPETITIVE PROMOTIONAL STRATEGIES [J]. JOURNAL OF BUSINESS, 1988, 61 (04) : 427 - 449

[10] PECKHAM JO, 1973, WHEEL MARKETING

[1] ON THE THEORY OF INFINITELY REPEATED GAMES WITH DISCOUNTING [J]. ECONOMETRICA, 1988, 56 (02) : 383 - 396

[2] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129

[3] HINKLE CL, 1965, HARVARD BUSINESS AUG, P75

[4] DEALING - TEMPORARY PRICE CUTS - BY SELLER AS A BUYER DISCRIMINATION MECHANISM [J]. JOURNAL OF BUSINESS, 1985, 58 (03) : 295 - 308

[5] MATHEMATICAL MODEL FOR PRICE PROMOTIONS [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1974, 20 (06): : 948 - 959

[6] KRISHNA A, 1988, THESIS NEW YORK U GR

[7] LAL R, 1989, MANUFACTURER TRADE D

[8] MCALISTER L, 1984, MARKETING RESPONSE P

[9] COMPETITIVE PROMOTIONAL STRATEGIES [J]. JOURNAL OF BUSINESS, 1988, 61 (04) : 427 - 449

[10] PECKHAM JO, 1973, WHEEL MARKETING