THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION

被引：12

作者：

REDDY, NM ^{[1
]}

RAO, MVH ^{[1
]}

机构：

[1] EMORY UNIV, EMORY BUSINESS SCH, ATLANTA, GA 30322 USA

来源：

JOURNAL OF MANAGEMENT STUDIES | 1990年 / 27卷 / 01期

关键词：

D O I：

10.1111/j.1467-6486.1990.tb00752.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno‐economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co‐operation and competition in industrial markets. Copyright © 1990, Wiley Blackwell. All rights reserved

引用

页码：43 / 59

页数：17

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