DESIGN FOR FIRMS MARKETING NERVE CENTER

被引:19
作者
KOTLER, P [1 ]
机构
[1] NORTHWESTERN UNIV,EVANSTON,IL
关键词
D O I
10.1016/0007-6813(66)90007-3
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:63 / 74
页数:12
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