THE EFFECT OF A MARKET ORIENTATION ON BUSINESS PROFITABILITY

被引：4447

作者：

NARVER, JC ^{[1
]}

SLATER, SF ^{[1
]}

机构：

[1] UNIV COLORADO,COLL BUSINESS & ADM,COLORADO SPRINGS,CO 80907

来源：

关键词：

D O I：

10.2307/1251757

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 35

页数：16

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Chamberlin E., 1962, THEORY MONOPOLISTIC