MARKETING OF PROFESSIONAL SERVICES - ANALYSIS OF BUYER SELECTION SYSTEMS

被引:4
作者
SALEH, FA [1 ]
SARKAR, AK [1 ]
机构
[1] UNIV SASKATCHEWAN,MKTG FAC,SASKATOON,SASKATCHEWAN,CANADA
关键词
D O I
10.1016/0019-8501(73)90014-X
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:15 / 23
页数:9
相关论文
共 7 条
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[4]  
SELF HR, 1966, CANADIAN CONSULTING, V8, P50
[5]  
STANLEY MC, 1961, CONSULTING ENGINEER
[6]  
TURNER EB, 1969, J MARKETING, V33, P58
[7]  
WITTREICH WJ, 1966, HARVARD BUS REV, V44, P127