MEASURING THE CUMULATIVE EFFECTS OF ADVERTISING ON SALES - RESPONSE

被引：3

作者：

CLARKE, DG

机构：

来源：

关键词：

D O I：

10.2307/3150694

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：286 / 289

页数：4

共 6 条

[1] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J].

BASS, FM ;

CLARKE, DG .

BECKWITH, NE .

[3] SALES-ADVERTISING CROSS-ELASTICITIES AND ADVERTISING COMPETITION [J].

CLARKE, DG .

[4]

CLARKE DG, 1975, 75106 MARK SCI I WOR

[5]

HOUSTON FS, 1977, CONT MARKETING THOUG, P122

[6]

Telser Lester G, 1962, J POLITICAL EC, V70