SALES-ADVERTISING CROSS-ELASTICITIES AND ADVERTISING COMPETITION

被引：55

作者：

CLARKE, DG ^{[1
]}

机构：

[1] HARVARD UNIV BUSINESS SCH,CAMBRIDGE,MA 02138

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 03期

关键词：

D O I：

10.2307/3149692

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：250 / 261

页数：12

共 16 条

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[4]

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[5]

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[7]

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[8] ESTIMATING LAGGED RELATIONSHIPS IN CORPORATE DEMAND FOR LIQUID ASSETS [J].

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VOGEL, RC .

REVIEW OF ECONOMICS AND STATISTICS, 1969, 51 (01) :53-61

[9] GENERALIZED LEAST SQUARES WITH AN ESTIMATED VARIANCE COVARIANCE MATRIX [J].

MADDALA, GS .

ECONOMETRICA, 1971, 39 (01) :23-&

[10] OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J].

NERLOVE, M ;

ARROW, KJ .

ECONOMICA, 1962, 29 (114) :129-142

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