OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS

[1] Arrow K.J., 1958, STUDIES MATH THEORY, P92

[2] Borden N., 1942, EC EFFECTS ADVERTISI

[3] Dorfman R, 1954, AM ECON REV, V44, P826

[4] THE ADVERTISING AND PROMOTION OF FARM PRODUCTS - SOME THEORETICAL ISSUES [J]. JOURNAL OF FARM ECONOMICS, 1959, 41 (02): : 349 - 363

[5] JASTRAM RW, 1955, J MARKETING, V19, P36

[6] Koyck L. M., 1954, DISTRIBUTED LAGS INV

[7] NERLOVE M, 1958, NOTES IDENTIFICATION

[8] STROTZ RH, 1961, DEC EC SOC NEW YORK

[9] AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING [J]. OPERATIONS RESEARCH, 1957, 5 (03) : 370 - 381

[10] NEEDED RESEARCH ON THE EFFECTIVENESS OF FARM PRODUCTS PROMOTIONS [J]. JOURNAL OF FARM ECONOMICS, 1959, 41 (02): : 364 - 376

[1] Arrow K.J., 1958, STUDIES MATH THEORY, P92

[2] Borden N., 1942, EC EFFECTS ADVERTISI

[3] Dorfman R, 1954, AM ECON REV, V44, P826

[4] THE ADVERTISING AND PROMOTION OF FARM PRODUCTS - SOME THEORETICAL ISSUES [J]. JOURNAL OF FARM ECONOMICS, 1959, 41 (02): : 349 - 363

[5] JASTRAM RW, 1955, J MARKETING, V19, P36

[6] Koyck L. M., 1954, DISTRIBUTED LAGS INV

[7] NERLOVE M, 1958, NOTES IDENTIFICATION

[8] STROTZ RH, 1961, DEC EC SOC NEW YORK

[9] AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING [J]. OPERATIONS RESEARCH, 1957, 5 (03) : 370 - 381

[10] NEEDED RESEARCH ON THE EFFECTIVENESS OF FARM PRODUCTS PROMOTIONS [J]. JOURNAL OF FARM ECONOMICS, 1959, 41 (02): : 364 - 376