ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS

被引：734

作者：

MACINNIS, DJ ^{[1
]}

MOORMAN, C ^{[1
]}

JAWORSKI, BJ ^{[1
]}

机构：

[1] UNIV WISCONSIN, GRAD SCH BUSINESS, MADISON, WI 53706 USA

来源：

关键词：

D O I：

10.2307/1251955

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 53

页数：22

共 184 条

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