RETAILING AND CHANNEL CONSIDERATIONS IN DEVELOPING-COUNTRIES - A REVIEW AND RESEARCH PROPOSITIONS

被引：47

作者：

SAMIEE, S

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1993年 / 27卷 / 02期

关键词：

D O I：

10.1016/0148-2963(93)90018-K

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study critically examines retailing and channels of distribution considerations in developing countries. It is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge in the area. Nine research propositions are offered that can guide hypothesis generation for future research. Research priorities and managerial implications are discussed.

引用

页码：103 / 129

页数：27

共 84 条

[1] APPLICABILITY OF MARKETING CONCEPTS AND MANAGEMENT ACTIVITIES IN THE THIRD-WORLD - AN EMPIRICAL-INVESTIGATION [J].