APPLICABILITY OF MARKETING CONCEPTS AND MANAGEMENT ACTIVITIES IN THE THIRD-WORLD - AN EMPIRICAL-INVESTIGATION

被引：13

作者：

AKAAH, IP

DADZIE, KQ

RIORDAN, EA

机构：

[1] WAYNE STATE UNIV,DEPT MKT,DETROIT,MI 48202

[2] N CAROLINA CENT UNIV,DURHAM,NC 27707

来源：

关键词：

D O I：

10.1016/0148-2963(88)90038-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：133 / 148

页数：16

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[5]

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[6]

DARLING JR, 1977, P SO MARKETING ASS, P86

[7]

DHOLAKIA N, 1981, P AM MARKETING ASS C, P63

[8]

DHOLAKIA N, 1980, P AM MARKETING ASS C, P30

[9]

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[10]

DIPAOLO GA, 1976, MARKETING STRATEGY E