OPTIMAL STRATEGIC PRICING OF REPRODUCIBLE CONSUMER PRODUCTS

被引：40

作者：

NASCIMENTO, F ^{[1
]}

VANHONACKER, WR ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

来源：

关键词：

D O I：

10.1287/mnsc.34.8.921

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：921 / 937

页数：17

共 24 条

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