LESSONS LEARNED FROM THE BROADCAST CIGARETTE ADVERTISING BAN

被引：23

作者：

TEEL, SJ ^{[1
]}

TEEL, JE ^{[1
]}

BEARDEN, WO ^{[1
]}

机构：

[1] UNIV S CAROLINA,COLUMBIA,SC 29208

来源：

关键词：

D O I：

10.2307/1250757

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：45 / 50

页数：6

共 29 条

[1]

AGOSTINI JM, 1961, J ADVERTISING RES, V1, P11

[2]

*AX MARK RES BUR I, 1977, 1977 TARG GROUP IND

[3]

*FCC, 1970, 36TH ANN REP

[4]

*FCC, 1967, 33RD ANN REP

[5]

FISHBEIN M, 1977, FTC REPORT MAY

[6]

Friedman Kenneth, 1975, PUBLIC POLICY SMOKIN

HAMILTON, JL .

[8] MARKET SHARE RESPONSE TO ADVERTISING - EXAMPLE OF THEORY TESTING [J].

HORSKY, D .

[9]

OCONNOR JJ, 1977, ADVERTISING AGE 0516, V48, P3

[10]

OCONNOR JJ, 1976, ADVERTISING AGE 0112, V47, P1