MARKET SHARE RESPONSE TO ADVERTISING - EXAMPLE OF THEORY TESTING

被引：26

作者：

HORSKY, D ^{[1
]}

机构：

[1] UNIV ROCHESTER,GRAD SCH MANAGEMENT,ROCHESTER,NY 14627

来源：

关键词：

D O I：

10.2307/3151050

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / 21

页数：12

共 28 条

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[5] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J].

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[7]

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BECKWITH, NE .

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[10]

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