PROFIT MAXIMIZING PERCEPTUAL POSITIONS - AN INTEGRATED THEORY FOR THE SELECTION OF PRODUCT FEATURES AND PRICE

被引：116

作者：

HAUSER, JR ^{[1
]}

SIMMIE, P ^{[1
]}

机构：

[1] MIT,CAMBRIDGE,MA 02139

来源：

关键词：

D O I：

10.1287/mnsc.27.1.33

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：33 / 56

页数：24

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