EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE

被引：100

作者：

BASS, FM

LEHMANN, DR

PESSEMIE.EA

机构：

来源：

BEHAVIORAL SCIENCE | 1972年 / 17卷 / 06期

关键词：

D O I：

10.1002/bs.3830170604

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：532 / &

共 12 条

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TALARZYK, WW .

[2]

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[3]

Festinger L., 1957, THEORY COGNITIVE DIS

[4]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[5]

Green P. E, 1970, MULTIDIMENSIONAL SCA

[6] NEW APPROACH TO CONSUMER THEORY [J].

LANCASTER, KJ .

[7] TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL [J].

LEHMANN, DR .

[8]

MOINPOUR R, 1970, AUG ASS CONS RES AMH

[9]

NIEDELL LA, 1969, AM STATISTICAL ASSOC, P188

[10]

PESSEMIER EA, 1971, MANAGE SCI, V6, P371