ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE

被引：112

作者：

BASS, FM

TALARZYK, WW

机构：

[1] PURDUE UNIV,LAFAYETTE,IN 47907

[2] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

关键词：

D O I：

10.2307/3149618

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：93 / 96

页数：4

共 13 条

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[4]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[5]

GREEN PE, 1968, ANALYSIS MARKETING B

[6]

KILDEGAARD I, 1964, ARE THERE CONSUMER T

[7]

KLAHR D, 1968, 6806 U CHICAGO

[8]

KOPONEN A, 1960, J ADVERTISING RES, V1, P6

[9]

MASSY WF, 1966, BUYING BEHAVIOUR PER

[10]

PESSEMIER EA, 1968, 221 PURD U KRANN GRA