TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[2] COOK VJ, 1968, FAL P C AM MARK ASS, P316

[3] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[4] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[5] YOU STILL CANT TELL A FORD OWNER FROM A CHEVROLET OWNER - REPLY [J]. JOURNAL OF BUSINESS, 1961, 34 (01) : 67 - 73

[6] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[7] HOUSEHOLD CORRELATES OF BRAND LOYALTY FOR GROCERY PRODUCTS [J]. JOURNAL OF BUSINESS, 1968, 41 (02) : 237 - 245

[8] GREEN PE, 1968, ANALYSIS MARKETING B

[9] ITO R, 1967, J ADVERTISING RES, V7, P38

[10] KLAHR D, 1968, DECISION MAKING COMP

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[2] COOK VJ, 1968, FAL P C AM MARK ASS, P316

[3] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[4] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[5] YOU STILL CANT TELL A FORD OWNER FROM A CHEVROLET OWNER - REPLY [J]. JOURNAL OF BUSINESS, 1961, 34 (01) : 67 - 73

[6] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[7] HOUSEHOLD CORRELATES OF BRAND LOYALTY FOR GROCERY PRODUCTS [J]. JOURNAL OF BUSINESS, 1968, 41 (02) : 237 - 245

[8] GREEN PE, 1968, ANALYSIS MARKETING B

[9] ITO R, 1967, J ADVERTISING RES, V7, P38

[10] KLAHR D, 1968, DECISION MAKING COMP