FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION

被引：13

作者：

EVANS, FB

ROBERTS, HV

机构：

来源：

关键词：

D O I：

10.1086/294581

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：242 / 249

页数：8

共 7 条

[1]

Evans F.B., 1961, BUS HORIZONS, V4, P19

[2] CORRELATES OF AUTOMOBILE SHOPPING BEHAVIOR [J].

EVANS, FB .

EVANS, FB .

[4]

HODGES JL, 1955, DISCRIMINATORY ANAL, P368

[5]

MARTINEAU P, 1959, ADVERTISING AGE 1221, P76

[6]

STEINER GA, 1961, J BUS, V34, P57

[7] PSYCHOLOGICAL-FACTORS IN PREDICTING PRODUCT CHOICE [J].

WESTFALL, R .