MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR

[1] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[2] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[3] FERBER R, 1962, AM ECON REV, V52, P19

[4] CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 184 - 190

[5] FRANK RE, 1967, APPLICATION SCI MARK

[6] FRIEND I, 1960, CONSUMPTION SAVING, V1

[7] JOHNSTON J, 1963, ECONOMETRIC METHODS, P221

[8] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[9] CAN NEW PRODUCT BUYERS BE IDENTIFIED [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 349 - 354

[10] PRODUCT DIFFERENTIATION AND MARKET-SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES [J]. JOURNAL OF MARKETING, 1956, 21 (01) : 3 - 8

[1] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[2] FORDS, CHEVROLETS, AND THE PROBLEM OF DISCRIMINATION [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 242 - 249

[3] FERBER R, 1962, AM ECON REV, V52, P19

[4] CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 184 - 190

[5] FRANK RE, 1967, APPLICATION SCI MARK

[6] FRIEND I, 1960, CONSUMPTION SAVING, V1

[7] JOHNSTON J, 1963, ECONOMETRIC METHODS, P221

[8] DEMONSTRATION OF A RELATIONSHIP BETWEEN PSYCHOLOGICAL-FACTORS AND BRAND CHOICE [J]. JOURNAL OF BUSINESS, 1963, 36 (02) : 237 - 241

[9] CAN NEW PRODUCT BUYERS BE IDENTIFIED [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 349 - 354

[10] PRODUCT DIFFERENTIATION AND MARKET-SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES [J]. JOURNAL OF MARKETING, 1956, 21 (01) : 3 - 8