MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR

[11] USE OF DUMMY VARIABLES IN REGRESSION EQUATIONS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1957, 52 (280) : 548 - 551

[12] TIGERT DJ, 1966, THESIS PURDUE U, P219

[13] HOW IMPORTANT TO MARKETING STRATEGY IS THE HEAVY USER [J]. JOURNAL OF MARKETING, 1964, 28 (01) : 71 - 72

[14] YANKELOVICH D, 1964, HARVARD BUS REV, V42, P83

[15] 1965, MILWAUKEE J CONSUMER

[11] USE OF DUMMY VARIABLES IN REGRESSION EQUATIONS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1957, 52 (280) : 548 - 551

[12] TIGERT DJ, 1966, THESIS PURDUE U, P219

[13] HOW IMPORTANT TO MARKETING STRATEGY IS THE HEAVY USER [J]. JOURNAL OF MARKETING, 1964, 28 (01) : 71 - 72

[14] YANKELOVICH D, 1964, HARVARD BUS REV, V42, P83

[15] 1965, MILWAUKEE J CONSUMER