COMPLEMENTARITY MODEL OF CONSUMER UTILITY FOR ITEM COLLECTIONS

[1] BETTMAN JR, 1974, 10 U CAL CTR MARK ST

[2] Carroll J. D., 1972, MULTIDIMENSIONAL SCA, V1, P105

[3] FARQUHAR PH, 1974, BALANCE MODEL EVALUA

[4] GOLOB HF, 1968, PSYCHOMETRIKA, V33, P73

[5] ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 410 - 420

[6] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) : 61 - 68

[7] GREEN PE, 1972, J MARKETING RESEARCH, V4, P371

[8] HAYS WL, 1971, STATISTICS PROBABILI

[9] HORST P, 1963, MATRIX ALGEBRA SOCIA

[10] KRANTZ DH, 1971, F MEASUREMENT, V1

[1] BETTMAN JR, 1974, 10 U CAL CTR MARK ST

[2] Carroll J. D., 1972, MULTIDIMENSIONAL SCA, V1, P105

[3] FARQUHAR PH, 1974, BALANCE MODEL EVALUA

[4] GOLOB HF, 1968, PSYCHOMETRIKA, V33, P73

[5] ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 410 - 420

[6] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) : 61 - 68

[7] GREEN PE, 1972, J MARKETING RESEARCH, V4, P371

[8] HAYS WL, 1971, STATISTICS PROBABILI

[9] HORST P, 1963, MATRIX ALGEBRA SOCIA

[10] KRANTZ DH, 1971, F MEASUREMENT, V1