ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA

被引：37

作者：

GREEN, PE ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.2307/3149389

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：410 / 420

页数：11

共 15 条

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[4] GLASS GV, 1969, AM EDUC RES J, V6, P403
[5] CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA
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RAO, VR
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 355 - 363
[6] PREFERENCE MEASUREMENT OF ITEM COLLECTIONS
GREEN, PE
WIND, Y
JAIN, AK
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 371 - 377
[7] GREEN PE, 1973, FEB ATT RES C MADR
[8] HAYS WL, 1971, STATISTICS PROBABILI
[9] EXPERIMENTAL-DESIGNS IN MEASURING THE EFFECTIVENESS OF PROMOTION
HOOFNAGLE, WS
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 154 - 162
[10] JOHNSON RM, 1972, TRADE OFF ANALYSIS M