CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA

[1] CARMONE FJ, 1971, THESIS U WATERLOO

[2] MEASURING UTILITY OF MONEY THROUGH DECISIONS [J]. AMERICAN JOURNAL OF PSYCHOLOGY, 1958, 71 (02) : 383 - 389

[3] COOMBS CH, 1970, MATHEMATICAL PSYCHOL

[4] DAY RL, 1962, J ADVERTISING RES, V2, P40

[5] MEDIA FACTORS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 216 - 225

[6] COMPUTER MODELS IN ADVERTISING MEDIA SELECTION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 414 - 424

[7] Green P. E, 1970, MULTIDIMENSIONAL SCA

[8] GREEN PE, 1969, NONMETRIC APPROACHES

[9] GREEN PE, 1967, MANAGE SCI, V14, pB250

[10] A STUDY OF SUBJECTIVE EVALUATION MODELS [J]. BEHAVIORAL SCIENCE, 1969, 14 (06): : 483 - &

[1] CARMONE FJ, 1971, THESIS U WATERLOO

[2] MEASURING UTILITY OF MONEY THROUGH DECISIONS [J]. AMERICAN JOURNAL OF PSYCHOLOGY, 1958, 71 (02) : 383 - 389

[3] COOMBS CH, 1970, MATHEMATICAL PSYCHOL

[4] DAY RL, 1962, J ADVERTISING RES, V2, P40

[5] MEDIA FACTORS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) : 216 - 225

[6] COMPUTER MODELS IN ADVERTISING MEDIA SELECTION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 414 - 424

[7] Green P. E, 1970, MULTIDIMENSIONAL SCA

[8] GREEN PE, 1969, NONMETRIC APPROACHES

[9] GREEN PE, 1967, MANAGE SCI, V14, pB250

[10] A STUDY OF SUBJECTIVE EVALUATION MODELS [J]. BEHAVIORAL SCIENCE, 1969, 14 (06): : 483 - &