COMPUTER MODELS IN ADVERTISING MEDIA SELECTION

被引：11

作者：

GENSCH, DH ^{[1
]}

机构：

[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURG,PA

来源：

关键词：

D O I：

10.2307/3150267

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：414 / 424

页数：11

共 38 条

[1] AGOSTINI JM, 1961, J ADVERTISING RES, V1, P11
[2] AGOSTINI JM, 1962, J ADVERTISING RES, V2, P24
[3] ESTIMATION OF MULTIMAGAZINE READERSHIP
BANKS, S
MADANSKY, A
[J]. JOURNAL OF BUSINESS, 1958, 31 (03) : 235 - 242
[4] EXPLORATION OF LINEAR PROGRAMMING IN MEDIA SELECTION
BASS, FM
LONSDALE, RT
[J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (02) : 179 - 188
[5] BAUMOL WJ, 1957, HARVARD BUS REV, V35, P52
[6] BAUMOL WJ, 1961, ECONOMIC THEORY OPER
[7] BERNSTEIN A, 1961, 6TH M ARF OP RES DIS
[8] BROADBENT SR, 1962, 8TH P ANN C NEW YORK
[9] MEDIA SELECTION BY LINEAR-PROGRAMMING
BROWN, DB
WARSHAW, MR
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (01) : 83 - 88
[10] BUZZELL RD, 1964, MATHEMATICAL MODELS