MEDIA SELECTION BY LINEAR-PROGRAMMING

[1] AGOSTINI JM, 1961, J ADVERTISING RES, V1, P11

[2] *AM ASS ADV AG, 1961, MATH PROGR BETT MED

[3] ENGEL JF, 1964, J ADVERTISING RES, V4, P42

[4] *NY ADV RES F INC, MATH METH MED SEL RE

[5] AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING [J]. OPERATIONS RESEARCH, 1957, 5 (03) : 370 - 381

[6] AN OPTIMUM GEOGRAPHICAL-DISTRIBUTION OF PUBLICITY EXPENDITURE IN A PRIVATE ORGANIZATION [J]. MANAGEMENT SCIENCE, 1956, 2 (04) : 337 - 352

[1] AGOSTINI JM, 1961, J ADVERTISING RES, V1, P11

[2] *AM ASS ADV AG, 1961, MATH PROGR BETT MED

[3] ENGEL JF, 1964, J ADVERTISING RES, V4, P42

[4] *NY ADV RES F INC, MATH METH MED SEL RE

[5] AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING [J]. OPERATIONS RESEARCH, 1957, 5 (03) : 370 - 381

[6] AN OPTIMUM GEOGRAPHICAL-DISTRIBUTION OF PUBLICITY EXPENDITURE IN A PRIVATE ORGANIZATION [J]. MANAGEMENT SCIENCE, 1956, 2 (04) : 337 - 352