Networked publics: How connective social media use facilitates political consumerism among LGBT Americans

被引:38
作者
Becker, Amy B. [1 ]
Copeland, Lauren [2 ,3 ]
机构
[1] Loyola Univ Maryland, Dept Commun, 4501 N Charles St, Baltimore, MD 21210 USA
[2] Community Res Inst, Muskegon, MI USA
[3] Baldwin Wallace Univ Ohio, Polit Sci, Berea, OH USA
关键词
Civic engagement; Internet; issue public; mobilization; networked public; political consumerism; political participation; social media;
D O I
10.1080/19331681.2015.1131655
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
We test whether connective use of social media mobilizes individuals to engage in political consumerism. Analyzing data from a 2013 survey of LGBT adults (N = 1,197), we find that those who use social media for connective activities, (e.g., to meet new LGBT friends, discuss LGBT issues), are significantly more likely to engage in boycotts or buycotts to promote equality. We find significant interactions between connective social media use and political interest. Specifically, connective social media use mobilizes people with low levels of political interest to participate and reinforces the likelihood that people with high levels of political interest participate.
引用
收藏
页码:22 / 36
页数:15
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