ADDITIVE DECOMPOSITION OF PERCEPTIONS DATA VIA CONJOINT ANALYSIS

被引：32

作者：

GREEN, PE

DESARBO, WS

机构：

来源：

关键词：

D O I：

10.1086/208714

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：58 / 65

页数：8

共 9 条

[1] CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA [J].

GREEN, PE ;

RAO, VR .

[2] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].

GREEN, PE .

[3]

GREEN PE, 1978, RES MARKETING, V1

[4] MARKET SEGMENTATION - STRATEGIC MANAGEMENT TOOL [J].

JOHNSON, RM .

[5]

JOHNSON RM, 1974, J MARKETING RES, V11, P221

[6]

KRUSKAL JB, 1968, MONANOVA FORTRAN 4 P

[7]

MCFADDEN D, 1976, ANN ECON SOC MEAS, V5, P363

SRINIVASAN, V ;

SHOCKER, AD .

[9]

[No title captured]