ALTERNATIVE ESTIMATION METHODS FOR CONJOINT-ANALYSIS - A MONTE-CARLO STUDY

被引：60

作者：

WITTINK, DR ^{[1
]}

CATTIN, P ^{[1
]}

机构：

[1] UNIV CONNECTICUT,SCH BUSINESS,STORRS,CT 06268

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 01期

关键词：

D O I：

10.2307/3151320

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：101 / 106

页数：6

共 13 条

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[3] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

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RAO, VR .

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[5] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].

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[6]

GREEN PE, 1978, RES MARKETING, V1

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[9]

JOHNSON RM, 1979, ORSA TIMS MARKET MEA

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KRUSKAL JB, 1965, J ROY STAT SOC B, V27, P251

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