NEW PRODUCT DEVELOPMENT PROCESS - A PERSPECTIVE FOR REEXAMINATION

被引：46

作者：

WIND, Y ^{[1
]}

MAHAJAN, V ^{[1
]}

机构：

[1] SO METHODIST UNIV,EDWIN L COX SCH BUSINESS,DALLAS,TX 75275

来源：

关键词：

D O I：

10.1016/0737-6782(88)90014-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：304 / 310

页数：7

共 13 条

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COOPER, RG
KLEINSCHMIDT, EJ
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) : 71 - 85
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[10] VONHIPPEL EA, 1977, SLOAN MANAGE REV, V18, P63