AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT

被引：225

作者：

COOPER, RG

KLEINSCHMIDT, EJ

机构：

来源：

关键词：

D O I：

10.1016/0737-6782(86)90030-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：71 / 85

页数：15

共 17 条

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COOPER, RG
[J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1983, 30 (01) : 2 - 11
[4] NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1982, 11 (03) : 215 - 223
[5] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS
COOPER, RG
[J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292
[6] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE
COOPER, RG
[J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103
[7] COOPER RG, 1984, EUR J MARKETING, V18, P3
[8] CRAWFORD CM, 1979, RES MANAGEMENT SEP, P9
[9] HOPKINS DS, 1980, 773 C BOARD REP
[10] Little B., 1970, WORKING PAPER SERIES, V21