THE RELATIONSHIP AMONG PERSONALITY NEEDS, OBJECTIVE FACTORS, AND BRAND CHOICE - A RE-EXAMINATION

被引：6

作者：

WINICK, C

机构：

来源：

关键词：

D O I：

10.1086/294389

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：61 / 66

页数：6

共 12 条

[1]

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[2]

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[3]

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[4]

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EVANS, FB .

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Janis I.L., 1959, PERSONALITY PERSUASI, P55

[7]

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[8]

*NAT BROADC COMP, 1958, TEL 43000000 SHOWR, P3

[9]

*NAT BROADC COMP, 1959, AUT MOT, P28

[10]

SMITH GH, 1954, MOTIVATION RES ADVER