LIFE-CYCLE COST - A NEW FORM OF CONSUMER INFORMATION

[11] *FED SUPPL SERV, 1977, NBSGCRET1P7737

[12] FIORELLO MR, 1975, GETTING REAL DATA LI

[13] HUTTON RB, 1978, C AM PSYCHOLOGICAL A

[14] HUTTON RB, 1977, THESIS U FLORIDA

[15] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 63 - 69

[16] A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS [J]. JOURNAL OF MARKETING, 1961, 25 (06) : 59 - 62

[17] LUND RT, 1977, 7715 MASS I TECHN CT

[18] PUBLIC-POLICY AND CONSUMER INFORMATION - IMPACT OF THE NEW ENERGY LABELS [J]. JOURNAL OF CONSUMER RESEARCH, 1979, 6 (01) : 1 - 11

[19] *MIT, 1974, REP

[20] OTTO TW, 1975, ECOM4338 US ARM EL C

[11] *FED SUPPL SERV, 1977, NBSGCRET1P7737

[12] FIORELLO MR, 1975, GETTING REAL DATA LI

[13] HUTTON RB, 1978, C AM PSYCHOLOGICAL A

[14] HUTTON RB, 1977, THESIS U FLORIDA

[15] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 63 - 69

[16] A MODEL FOR PREDICTIVE MEASUREMENTS OF ADVERTISING EFFECTIVENESS [J]. JOURNAL OF MARKETING, 1961, 25 (06) : 59 - 62

[17] LUND RT, 1977, 7715 MASS I TECHN CT

[18] PUBLIC-POLICY AND CONSUMER INFORMATION - IMPACT OF THE NEW ENERGY LABELS [J]. JOURNAL OF CONSUMER RESEARCH, 1979, 6 (01) : 1 - 11

[19] *MIT, 1974, REP

[20] OTTO TW, 1975, ECOM4338 US ARM EL C