PRICING THE PRODUCT LINE DURING PERIODS OF SCARCITY

[1] APPLICATION OF A PRODUCT MIX LINEAR-PROGRAMMING MODEL IN CORPORATE POLICY MAKING [J]. MANAGEMENT SCIENCE, 1978, 24 (13) : 1342 - 1350

[2] OPERATIONAL APPROACH TO PRODUCT PRICING [J]. JOURNAL OF MARKETING, 1968, 32 (02) : 29 - 33

[3] RISK-AVERSIVE PRICING POLICIES - PROBLEMS AND ALTERNATIVES [J]. JOURNAL OF MARKETING, 1976, 40 (01) : 10 - 15

[4] GUILTINAN JP, 1974, EXECUTIVE SCENE, V3, P11

[5] HANNA N, 1975, MARKETING NEWS, V8, P4

[6] KNIFFEN F, 1974, MARKETING NEWS, V8, P4

[7] MARKETING DURING PERIODS OF SHORTAGE [J]. JOURNAL OF MARKETING, 1974, 38 (03) : 20 - 29

[8] KOTLER P, 1975, SLOAN MANAGE REV, V17, P1

[9] Kotler P., 1971, MARKETING DECISION M

[10] Monroe K. B., 1979, PRICING MAKING PROFI

[1] APPLICATION OF A PRODUCT MIX LINEAR-PROGRAMMING MODEL IN CORPORATE POLICY MAKING [J]. MANAGEMENT SCIENCE, 1978, 24 (13) : 1342 - 1350

[2] OPERATIONAL APPROACH TO PRODUCT PRICING [J]. JOURNAL OF MARKETING, 1968, 32 (02) : 29 - 33

[3] RISK-AVERSIVE PRICING POLICIES - PROBLEMS AND ALTERNATIVES [J]. JOURNAL OF MARKETING, 1976, 40 (01) : 10 - 15

[4] GUILTINAN JP, 1974, EXECUTIVE SCENE, V3, P11

[5] HANNA N, 1975, MARKETING NEWS, V8, P4

[6] KNIFFEN F, 1974, MARKETING NEWS, V8, P4

[7] MARKETING DURING PERIODS OF SHORTAGE [J]. JOURNAL OF MARKETING, 1974, 38 (03) : 20 - 29

[8] KOTLER P, 1975, SLOAN MANAGE REV, V17, P1

[9] Kotler P., 1971, MARKETING DECISION M

[10] Monroe K. B., 1979, PRICING MAKING PROFI