EMPIRICAL-EVIDENCE SUPPORTING THE USE OF MULTIPLE-CHOICE MODELS IN ANALYZING A POPULATION

被引：12

作者：

GENSCH, DH

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 02期

关键词：

D O I：

10.2307/3151509

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：197 / 207

页数：11

共 31 条

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