DESIGN OF ADVERTISING EXPERIMENTS USING STATISTICAL DECISION-THEORY

[1] ACKOFF R, 1975, SLOAN MANAGEMENT WIN

[2] Banks S., 1965, EXPT MARKETING

[3] BASS FM, 1963, J BUSINESS JAN, P77

[4] BLATTBERG R, 1976, DECISION THEORY APPR

[5] GREEN PE, 1963, J MARKETING JAN, P5

[6] HAYS WL, 1971, STATISTICS PROBABILI

[7] HOGARTH RM, 1973, INSEAD97 RES PAP SER

[8] DELPHI PROCESS IN MARKETING DECISION MAKING [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 443 - 448

[9] MCGUIRE TW, 1972, SUM P AM STAT ASS

[10] RAIFFA H, 1961, APPLIED STATISTICAL

[1] ACKOFF R, 1975, SLOAN MANAGEMENT WIN

[2] Banks S., 1965, EXPT MARKETING

[3] BASS FM, 1963, J BUSINESS JAN, P77

[4] BLATTBERG R, 1976, DECISION THEORY APPR

[5] GREEN PE, 1963, J MARKETING JAN, P5

[6] HAYS WL, 1971, STATISTICS PROBABILI

[7] HOGARTH RM, 1973, INSEAD97 RES PAP SER

[8] DELPHI PROCESS IN MARKETING DECISION MAKING [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 443 - 448

[9] MCGUIRE TW, 1972, SUM P AM STAT ASS

[10] RAIFFA H, 1961, APPLIED STATISTICAL