DESIGN OF ADVERTISING EXPERIMENTS USING STATISTICAL DECISION-THEORY

[11] ROBERTS HV, 1963, J MARKETING JAN, P1

[12] STAELHOLSTEIN CAS, 1970, ASSESSMENT EVALUATIO

[13] Winkler R., 1972, INTRO BAYESIAN INFER

[14] ASSESSMENT OF PRIOR DISTRIBUTIONS IN BAYESIAN ANALYSIS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1967, 62 (319) : 776 - &

[15] [No title captured]

[11] ROBERTS HV, 1963, J MARKETING JAN, P1

[12] STAELHOLSTEIN CAS, 1970, ASSESSMENT EVALUATIO

[13] Winkler R., 1972, INTRO BAYESIAN INFER

[14] ASSESSMENT OF PRIOR DISTRIBUTIONS IN BAYESIAN ANALYSIS [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1967, 62 (319) : 776 - &

[15] [No title captured]