Total lipid and cholesterol contents of whole body carcass and the fatty acid composition of white and dark meat were determined in 64 female broilers (Hubbard) at 6 weeks of age. The broilers were raised on diets containing 10% raw or heated full-fat canola and flax seeds, and reconstituted mixtures of their corresponding meals supplemented with oil or animal tallow (6:4 wt wt-1). There were no significant differences between the raw and heated full-fat seeds for all the traits determined. Also, responses to the reconstituted mixtures of canola meal with canola oil or animal tallow and to the full-fat seeds were similar in terms of total tissue omega-3 fatty acids. However, reconstituted flax meal with flax oil significantly increased white-meat (P < 0.05) and dark-meat (P < 0.001) omega-3 fatty acid concentration compared with the full-fat seeds. Generally, the fatty acid composition of white and dark meat reflected the fatty acid profile of the full-fat seeds, meal or oil that were fed. Our results provide evidence that the incorporation of full-fat flax seeds or flax oil plus flax meal into broiler diets results in elevated deposition levels of omega-3 fatty acids (alpha-linolenic acid (LNA), 18:3-omega-3 and eicosapentaenoic acid (EPA), 20:5-omega-3) into white and dark meat. Increased intake of omega-3 fatty acids in human diets could therefore be achieved by consuming the enriched broiler chicken meats.