EXPLORING DIFFERENCES IN MALES AND FEMALES PROCESSING STRATEGIES

被引：408

作者：

MEYERSLEVY, J ^{[1
]}

MAHESWARAN, D ^{[1
]}

机构：

[1] NYU,STERN SCH BUSINESS,NEW YORK,NY 10003

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期

关键词：

D O I：

10.1086/209241

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 70

页数：8

共 24 条

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