MEMORY FACTORS IN CONSUMER CHOICE - REVIEW

被引：237

作者：

BETTMAN, JR

机构：

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 02期

关键词：

D O I：

10.1177/002224297904300205

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：37 / 53

页数：17

共 95 条

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