MEMORY FACTORS IN CONSUMER CHOICE - REVIEW

被引：237

作者：

BETTMAN, JR

机构：

来源：

关键词：

D O I：

10.1177/002224297904300205

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：37 / 53

页数：17

共 95 条

[61] SEARCH LIMITS AS A FUNCTION OF TREE SIZE AND STORAGE REQUIREMENTS [J].

OLSHAVSKY, RW .

ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1971, 6 (03) :336-344

[62]

Olson J.C, 1978, EFFECT INFORM CONSUM, P49

[63]

Olson J.C., 1978, ADV CONSUMER RES VOL, V5

[64]

Olson JC, 1977, CONSUMER IND BUYING, P267

[65] PERCEPTUAL COMPARISONS THROUGH MINDS EYE [J].

PAIVIO, A .

[66]

Paivio A., 1971, IMAGERY VERBAL PROCE

[67] MODALITY EFFECTS IN SHORT-TERM VERBAL MEMORY [J].

PENNEY, CG .

PHILLIPS, LW ;

STERNTHAL, B .

[69] VERBAL-LEARNING AND MEMORY [J].

POSTMAN, L .

[70]

Quillian MR, 1968, SEMANTIC INFORMATION, P216