ATTITUDE OBJECT LABEL AND STIMULUS FACTORS IN RESPONSE TO AN ATTITUDE OBJECT

Examines the hypothesis that the relationship between a person's attitude and his reaction to an attitudinal object depends upon the label attached to that object. If attitudes are based on motives that are not tied directly to the characteristics of the object, then the correspondence between an independently measured attitude toward an object not easily identified by superficial cues and reaction to the object should be substantially less than if the object when confronted carries its attitudinal label. 145 Ss systematically sampled from 3 communities were studied using the community drinking water as the attitudinal object. Results support the hypothesis and are discussed in terms of object characteristics and nonobject, attitudinal factors as determinants of response to attitude objects. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1969 American Psychological Association.