APPLICATION OF SELECTIVE ATTENTION THEORY TO TELEVISION ADVERTISING DISPLAYS

被引：19

作者：

WARSHAW, PR ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,AMHERST,MA 01002

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1978年 / 63卷 / 03期

关键词：

D O I：

10.1037/0021-9010.63.3.366

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：366 / 372

页数：7

共 15 条

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[3]

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[8] MEMORY FOR NONATTENDED AUDITORY MATERIAL [J].

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[9] DIRECT MEASURES OF SHORT-TERM VISUAL STORAGE [J].

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STANDING, LG .

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[10] HSIAS AUDITORY, VISUAL, AND AUDIOVISUAL INFORMATION PROCESSING - COMMENT [J].

JESTER, RE .

JOURNAL OF COMMUNICATION, 1968, 18 (04) :346-349

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