EFFECTS OF DISTRACTION AND COMMITMENT ON PERSUASIVENESS OF TELEVISION ADVERTISING

被引：19

作者：

BITHER, SW ^{[1
]}

机构：

[1] PENN STATE UNIV,UNIVERSITY PK,PA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期

关键词：

D O I：

10.2307/3149596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 5

页数：5

共 11 条

[1]

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[2]

BITHER SW, 1971, 13 PENNS STAT U WORK

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[4]

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MATHOG, RB .

PSYCHOLOGICAL REPORTS, 1968, 23 (3P2) :1123-&

[6]

McGuire W.J., 1968, HDB PERSONALITY THEO

[7] DISTRACTION INCREASES YIELDING TO PROPAGANDA BY INHIBITING COUNTERARGUING [J].

OSTERHOUSE, RA ;

BROCK, TC .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1970, 15 (04) :344-+

[8]

Rosenblatt, 1966, PSYCHON SCI, V5, P85, DOI 10.3758/BF03328292

[9] DISTRACTION AND SELF-ESTEEM EFFECTS ON ATTITUDE CHANGE [J].

RULE, BG ;

REHILL, D .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1970, 15 (04) :359-&

[10] DIVIDED ATTENTION AND TELEVISION COMMERCIALS - EXPERIMENTAL STUDY [J].

VENKATESAN, M ;

HAALAND, GA .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (02) :203-205

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