DIVIDED ATTENTION AND TELEVISION COMMERCIALS - EXPERIMENTAL STUDY

被引：11

作者：

VENKATESAN, M

HAALAND, GA

机构：

[1] UNIV MASSACHUSETTS,CAMBRIDGE,MA

[2] UNIV NEW HAMPSHIRE,DURHAM,NH

来源：

关键词：

D O I：

10.2307/3150029

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：203 / 205

页数：3

共 8 条

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FESTINGER, L ;

MACCOBY, N .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04) :359-366

[2]

GARDNER D, 1966, FAL P C AM MARK ASS

KRUGMAN, HE .

[4]

MCGUIRE WJ, 1966, ANNUAL REV PSYCHOLOG

[5]

NEU DM, 1950, SDC26979 PENNS STAT

[6]

PAYNE DE, 1965, OBSTINATE AUDIENCE

[7] PEOPLE LOOK AT COMMERCIALS - STUDY OF AUDIENCE BEHAVIOR [J].

STEINER, GA .

[8]

1966, PHILOSOPHY NEW CHANN