GAME-THEORY MODELS IN THE ALLOCATION OF ADVERTISING EXPENDITURES

被引：114

作者：

FRIEDMAN, L

机构：

来源：

OPERATIONS RESEARCH | 1958年 / 6卷 / 05期

关键词：

D O I：

10.1287/opre.6.5.699

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：699 / 709

页数：11

相关论文

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[6] MULTIPLE FACTOR BREAK-EVEN ANALYSIS - THE APPLICATION OF OPERATIONS-RESEARCH TECHNIQUES TO A BASIC PROBLEM OF MANAGEMENT PLANNING AND CONTROL
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