PSYCHIC DEFENSES AGAINST HIGH FEAR APPEALS - KEY MARKETING VARIABLE

[1] HOPKINS C, 1966, MY LIFE ADVERTISING, P155

[2] EFFECTS OF HIGH AND LOW FEAR-AROUSING COMMUNICATIONS UPON OPINIONS TOWARD SMOKING [J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1965, 1 (03) : 256 - 266

[3] MCGUIRE F, 1968, LOS ANGELES TIM 1030, P1

[4] MCGUIRE WJ, 1963, EFFECTIVENESS FEAR A

[5] MENNINGER KARL, 1969, CRIME PUNISHMENT

[6] NILES P, 1964, THESIS YALE U

[7] FEAR - POTENTIAL OF AN APPEAL NEGLECTED BY MARKETING [J]. JOURNAL OF MARKETING, 1970, 34 (01) : 54 - 62

[8] 1967, WALL STREET J 0109, P1

[9] 1968, CONSUMER REPORTS JUN, P336

[10] 1968, LOS ANGELES TIM 1204, P11

[1] HOPKINS C, 1966, MY LIFE ADVERTISING, P155

[2] EFFECTS OF HIGH AND LOW FEAR-AROUSING COMMUNICATIONS UPON OPINIONS TOWARD SMOKING [J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1965, 1 (03) : 256 - 266

[3] MCGUIRE F, 1968, LOS ANGELES TIM 1030, P1

[4] MCGUIRE WJ, 1963, EFFECTIVENESS FEAR A

[5] MENNINGER KARL, 1969, CRIME PUNISHMENT

[6] NILES P, 1964, THESIS YALE U

[7] FEAR - POTENTIAL OF AN APPEAL NEGLECTED BY MARKETING [J]. JOURNAL OF MARKETING, 1970, 34 (01) : 54 - 62

[8] 1967, WALL STREET J 0109, P1

[9] 1968, CONSUMER REPORTS JUN, P336

[10] 1968, LOS ANGELES TIM 1204, P11