DYNAMIC FORECASTS OF NEW PRODUCT DEMAND USING A DEPTH OF REPEAT MODEL

被引：32

作者：

ESKIN, GJ ^{[1
]}

机构：

[1] UNIV IOWA, IOWA CITY, IA 52240 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 02期

关键词：

D O I：

10.2307/3149816

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：115 / 129

页数：15

共 15 条

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[6] CONDITIONAL TREND ANALYSIS - BREAKDOWN BY INITIAL PURCHASING LEVEL [J].

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[7] NBD MODEL OF REPEAT-PURCHASE LOYALTY - EMPIRICAL INVESTIGATION [J].

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[8]

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[9]

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[10]

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