MS AND THE MANAGER - A TALE OF 2 STEREOTYPES

Recent research on the Ms. stereotype suggests a potentially important exception to the strong link between gender and managerial stereotypes observed in the 1970s. Specifically, we hypothesized that a woman who prefers "Ms." as her title of address would be seen by perceivers of both sexes as more similar in the "requisite" traits of a successful, middle manager than would a woman who prefers a traditional title of address for herself. These hypotheses were tested by having respondents rate a "successful, middle manager" or other stimulus persons varying in titles of address, sex, and marital status. Correlational analyses of respondents' ratings of stimulus persons yielded strong support for the hypotheses. That is, a woman preferring Ms. as her title of address was seen by adult perceivers of both sexes as possessing the "requisite" personality characteristics of a successful, middle manager; whereas a traditionally titled woman was not. Implications of these findings are discussed. © 1990 Plenum Publishing Corporation.