NEW MODELS FROM OLD - FORECASTING PRODUCT ADOPTION BY HIERARCHICAL BAYES PROCEDURES

被引：76

作者：

LENK, PJ ^{[1
]}

RAO, AG ^{[1
]}

机构：

[1] NYU,OPERAT RES,NEW YORK,NY 10003

来源：

MARKETING SCIENCE | 1990年 / 9卷 / 01期

关键词：

D O I：

10.1287/mksc.9.1.42

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：42 / 53

页数：12

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